Melanie Cohn, Digital Account Manager - GY&K Antler, @socialmel, I Love Love
Nicole Troelstrup, Online marketing & PR, @sidneycolie, The Content Cookbook
Next, three guest speakers spoke to the group about successful marketing campaigns - and how to publicize an event with a very small budget. In particular, the JUGs were intrigued by the guerilla marketing tactics - I mean chalk spray paint graffiti sounds awesome! All three speakers spoke of the power of twitter as a free advertising tool. They each used twitter to gain support for different types of successful initiatives in the Boston area. It was inspiring to hear stories of local social media campaigns that really worked.
The night's speakers included:
Sara Steele-Rogers: Boston Community + Marketing Manager, Eventbrite. @BriteBoston
Becky Brackett: Marketing Associate, Boston Center For Adult Education. @becky_brackett
Elizabeth Dobrska: Marketing & Creative Coordinator, Animal Rescue League of Boston. @dobrska
It was great to meet other Boston based bloggers and young women interested in the field of online marketing. We made some great connections and are looking forward to the next Young Women in Digital meetup!