Maybe it's just the longevity of the site, but I think Gwenyth is killing it with goop. The site encompasses everything a lifestyle site/blog should, beauty, fashion, exercise/health, food and more (just like us!).
With the recent launch of Blake Lively's site, The Preserve, a different approach was taken. As a new site, there is not a ton of content on there, but what is on there has some fruitful writing, but not sure how many people it appeals to. The shop items are a bit obscure, but the site is up front about being a for-profit business as 5% of proceeds are donated to charity, like goop.
This week I discovered another lifestyle site, Amore & Vita, by actor Shay Mitchell. I am not ashamed to be a fan of Shay and admire her grace in the celebrity world. Shay writes with a friend, Michaela Blaney, which us JUGs can relate to being part of the blogging fun. The two post according to a weekly theme, and I think this site is really going places
What do you think of these lifestyle sites? Which celebrities are getting it right?