Andrew & Erin Gates
The vibe at Twelve Chairs set the mood for a good discussion on style.
Erin and her husband Andrew spoke about "selling" a brand without being pushy or overly salesman-like. The couple have very different perspectives on what makes a successful startup business, and it was great to hear the well rounded he said/she said discussion and debate. Seeing how the two meld their perspectives was a great way to start Valentines week! Here are the top five entrepreneurial sales tips we took away from the event:
1. Be honest in order to gain your (potential) client's trust.
2. Don't read sales books, read business and marketing books.
3. Know your audience.
4. Find a balance of humility and confidence.
5. Be good at what you do; become an expert.
Checking out the Boston Design Salon was a great way to kick-off the new Just Us Gals brand! We look forward to attending more events and bringing more of Boston's style & culture to you!