Top 10 Takeaways from Media Math's Future Series Event

Earlier this month, Meredith, Suzanne, and I attended Media Math's Future Series event at the Liberty Hotel. The keynote of the evening was given by Adam Grossman, SVP of Marketing for the Red Sox. He was an insightful speaker, and his marketing advice can be easily applicable for any Boston gal trying to make it in business! Here are our top 10 pieces of marketing advice from the night:

-Apathy is worse than anger in marketing. This makes sense right? I mean, we've all heard the phrase "there is no such thing as bad publicity." Use any negative commentary as a guide for how to communicate the positives (Red Sox example: What's Broken Can Be Fixed).

-Communicate authentically and directly. With social media tools like twitter, facebook, and blogs, communicating directly at a personal level is easier than ever, and audiences love it.

-Engage and grow your fanbase. Engagement spreads. The more followers you have on various media outlets, and the more active they are, the more potential fans will want to follow you.

-Build faith by appealing to emotions. Build passion in your message. For Adam Grossman, that one is easy, because:

-Stamp your message. Whats the point of getting your message out to the public if people don't end up knowing where it is coming from!

-Delete clutter in your message. Build a clear, succinct mission statement.

-An image is worth 1,000 tweets

-Figure out what your fans need and offer it to them without losing authenticity. Grossman was able to do this by offering wifi at Fenway. What do your consumers want that fits within the constraints of your mission statement?

-Use analytics as a compass. Aren't sure what your fans want? Track what garners the most interest by paying attention to your web analytics.

-Reward loyalty. This means different things for different businesses, but your supporters are what make your business possible and you should thank them accordingly.

As the JUGs continue to meet young career gals through our "Who's That Gal" series, we look forward to seeing these marketing and business tips at work!

-Cameron

JUGs-approved trend: The Beaded Tank

tanks (all under $100): 1 // 2 // 3 // 4 // 5 // 6 // 7
dresses (both under $200): 8 // 9

One huge trend this summer hitting stores everywhere is the beaded tank.  All of the above add pizazz to an outfit while sticking to your budget.  The detailed handwork truly shows, they can be dressed up or down, and seem to be an appropriate weight for muggy New England summer days into nights.  Which is your favorite out of my picks?

- Meredith

The Week of July 22

Monday, sigh...let's get it started.

G I V E A W A Y S

Did you gals see our post this Saturday? We've teamed up with Boston Design Guide and are giving away the ultimate summer accessory, an outdoor grill! Don't have a roofdeck or outdoor space of your own in the city? Enter anyways and "loan" it to your parents. You'll be the #1 daughter, we promise. More details on how to enter here. 

L O C A L

We have a great music / show week ahead of us! My girl B's show, The Mrs. Carter Show, hits TD Bank on Tuesday. Be sure to look around for any extra tickets on ticketmaster or stub hub. Maybe try to even scalp a few? 

After Beyonce's jams wind down the weekend with some country at the Country Street Fest at House of Blues. I have been to a few HOB street music fests and can confirm that they are a a great time, and super cheap - tickets are only $25.

Not in the mood for tunes? Get your laugh on with one of my favorite comedians and twitter personality, Rob Delaney at the Wilbur Theater on Friday.

S H O P P I N G

As someone who is moving on the dreaded 9/1 I am awfully troubled by all the summer interior design sales going on. Do I purchase everything now and have it collecting dust in my current apartment or do I wait to be all settled? Thoughts? Some sales I'm currently stalking are going on at: West Elm, Serena & Lily, and Pottery Barn.

E N T E R T A I N M E N T

The Emmy nominations are out! Who is everyone pulling for? (I vote everything Homeland!)

B L O G   T A L K

Erin Gates posted about these lovely beach paintings and now they're mostly all sold out! Definitely keeping my eye on Teil Duncan's work from now on!

Speaking of moving and interior decor, The Everygirl is giving away a $5000 Dream Room Makeover and a $1000 Room Styling. Yes, those numbers are correct. Enter, enter, enter!

Did everyone have a nice weekend? We hope so! Enjoy the week, gals!

- Suzanne

Photo Source

Sunday's True Confession: I'm a Local Theater Junkie

1 // 2 // 3

Nerdy, yes, but I love seeing plays. I love all types of theater, with my particular favorite genre being musical comedies; my ultimate fav is The Drowsy Chaperone - if you haven't seen it - you must! It is hilarious. The best thing about seeing shows in the Boston area rather than on Broadway, is that you are supporting locally-based actors and hobbyists while also giving the local arts economy a boost. Along with my family, I've been a season ticket holder at the North Shore Music Theater for 3 years (my parents have been going for about 20!). I also go to many amateur shows by Moonlight Productions which performs around my home town. 

Now please excuse my while I jam out to my Broadway station on Pandora.....